Erin Braxton : Designer Profile
Erin posing with Erin Braxton Loungewear model, Aria Las Vegas.
the early years:
From birth I always loved my name and wanted to do something fun with it. I always loved being cute with little to no effort. I was always very interested in fashion and clothes. I always enjoyed lounging around, alone or with others.
college, circa 1996
Following 4 years of study, internships and more internships, armed with a journalism degree, I set off to Dallas, TX for an exciting life in the world of advertising.
the ad agency years: 1996-2007
I did what I set out to do. I landed a job at the big ad agency, then had a short stint in a major retail corporate marketing department before heading to the next big ad agency. I got to travel all over to this photo shoot and that TV shoot. I met some cool people, stayed in some great hotels and had some amazing meals. But in the back of my mind I wanted a different life.
the epiphany: summer 2003
One weekend my lifelong best friend, Kandy , came to visit me in Dallas . We shopped every TJ Maxx and Marshalls in the city, obsessed with finding cool pajamas and sexy moo moo's (that was tough). When the time came to decide what to return and what to keep, all of my new pajamas and loungewear were in the "keep" pile. Being cute and sexy at home, even when I'm just hanging around by myself was always my thing. You never know who might drop by.
But I couldn't sacrifice comfort and I found it difficult to find things that fit all of my needs; sexy, comfortable, current and company appropriate.. Then, one day it hit me, "Why don't you just create your own line of loungewear that is everything you'd want it to be?" So I did. Through much trial and error, self-education, and passion, Erin Braxton loungewear was born.
today...
In 2007, I relocated myself, my business and my Westie to Los Angeles to pursue my loungewear dream. The fact that I'm not a traditional fashion designer has helped to keep me going and positive. I love creating beautiful things for women that they'll enjoy.
Erin's Philosophy
you can be cute, hip, sexy and comfortable...all while lounging you can be sexy for your significant other and comfortable at the same time. you can be cute when you run out to take care of a few errands without having to change into something different. your loungewear can be hip enough for travel. you can rock the best loungewear poolside and beachside in your favorite destination escapes.
Erin's Loungewear Is...
Hip, sexy and comfortable. I like to call it hip comfort. Eco-friendly, made with super soft modals and cottons. Designed with flattering lines, simple cuts and a focus on current fashion. Cut to flatter today's realistic body type, the relaxed fit works with your curves. Versatile loungewear, useful in many everyday environments.
